Y’all. Y’ALL. This past weekend has been bananas.
In case you are not glued to LTLCC social channels 24/7 (which, really, you should be. They are delightful), we went TikTok viral over the weekend over our latest product launch honoring the memory and legacy of life-fucking-changing Supreme Court Justice Ruth Bader Ginsburg.
Our three-wick, Notorious candle (produced in two RBG-inspired scents: Old Books and Apples and Honey) was launched on TikTok with a video flipping off troll, turtle, Keebler elf look-alike Mitch McConnell and promising to donate the proceeds to the campaign of his opponent, Amy McGrath.
Well apparently, you all despise him as much as we do because HOLY SHIT did you buy the fuck out of that candle.
Let’s take a look at some social media statistics as of 11:45AM on Sept. 20:
- 368,200 views on TikTok
- 926 comments on TikTok
- 9,481 people reached on Facebook
- 171 likes, 33 comments, and 106 shares on Facebook
- 4,090 people reached on Instagram
- 743 likes, 167 comments, 298 shares on Instagram
(Trust that the timestamp is important because things are changing fairly constantly.)
As for the dirty details, let’s take a look at the strength of your purchasing power.
- 1,607 individual orders
- $87,300 in total sales
- $30,000+ in donations to campaigns
Because of the overwhelming amount of support we’ve received for this product and idea, plus the $2,800 cap on individual donations, we decided to expand the list of campaigns we will be donating to. Your dollars will be used to support the following Senate races in an effort to turn those seats blue:
You all are amazing. I’ve said it before and I’ll say it again: The LTLCC crew is the best group on the Internet.
Now. The bad news.
Our limited capacity has been OVERWHELMED by the outpouring of support from you guys. It’s still a one-woman operation headquartered in a single room. Real talk? It’s very hard to fill 2,000 orders from your home office.
Friends and family have lined up to help. Supplies have been reordered. Coffee has been restocked. Work is happening around the clock to make sure orders are fulfilled as soon as humanly possible.
But please don’t stop ordering. Please don’t stop supporting candidates in competitive, important races. We will continue to sell the Notorious candle through Election Day.
Thank you thank you thank you for all of your support.
Oh, and P.S., if you’d like to throw a candle or two from the regular line into your cart, we’re actually profiting from those sales and it’ll help us maintain this stream of round the clock help! You’re the best!